Teaching

A Study On The Theory Of Teen Dating Abuse By Using A...

Phenomenology A phenomenology study will be conducted because the question seeks to understand the experience of youth that has experienced dating violence. To grasp the essence of their experiences I will conduct interviews with adolescent survivors of dating violence, allowing them to tell their story and explain their experiences from their personal point of view. The statements and descriptions of those experiences will define the essence of the phenomenon. (Taken from Tranell Steward Initial discussion wk 3). Problem Recent literature suggests there is little known about dating violence among youth. (Bennett and Banyard, 2014; Edwards, Gidyez, and Sylaska, 2013; Halpern, Tucker, Bengtson, Kupper, McLean, and Martin, 2013). Additionally, the Center for Disease Control (2015) revealed that the cycle of abuse begins at a young age, suggesting most of college age students that experience dating abuse had their first experience between the ages of 11-17. (Taken from Tranell Steward initial discussion wk 3). Purpose Add to knowledge of teen dating abuse by using a phenomenological inquiry focused on lived experiences of female victims of teen dating abuse. Questions How do adolescent victims of dating violence cope with intimate partner violence? How do adolescents define dating violence or intimate partner violence? Ethnography Patton (2015) suggest that people that interact together for a long period of time, eventually constructs a culture. In an ethnographicShow MoreRelatedOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work

Segmental Reporting & Disclosure for AASB- myassignmenthelp.com

Question: Discuss about theSegmental Reporting Disclosure for AASB. Answer: Ideally, entities are seen to operate and conduct business at different levels either product wise, service wise, clientele, legally or even geographically. At all these levels, of course, there exist activities that generate revenue or that are seen to reward the investors at a particular period. It is therefore rightfully for the users of the information to get informed on the decisions available, risk assessment exercise and finally previous firm performance analysis for their best interest and that of the company Crawford(2012.Pg 52) ASSB 114 and 8 has set regulations and guidelines on how the latter expectations of investors should be addressed regarding the segments approach in place. Segments in a firm may likewise be referred to as business unit or departments that are the cash generating in nature. Any cash-generating unit is expected to be held in charge by persons who work on behalf of the investors for the sole purpose of operational control with an eye on revenue generation and these persons are termed to be part of the management since they analyse data and present activities happenings and scenarios while delivering key decisions in the segments. The management is therefore soberly expected to outline all the information and measures considered in decision making. This should range from operations, financials and finally management through dialogue and both statistical and theoretical analysis. At the segmental level, the management reliance is high since he forms the informational basis of how the business is being run hence setting means of assessing business performance. We can further state that all segment disclosures present in a firm through one way or the other it has its roots to the management information available concerning the segments at the time of reporting. The management is therefore expected to be more cautious and responsible on all the matters relating to segments since they form the basis of garbage in/garbage out. Management segmental adoption approach is vital since all the parties within individual interest and that of the business use the information while reporting and disclosing segmental reports. This approach may or may not result in too much private information disclosure to competitors depending on individual ethics and professionalism Deegan(2012.Pg. 30). The access level of information according to management is at time unquestionable thus limited to their discretion. It is from this that he can maliciously and unlawful share the information since no one monitors or regulates what they ought to disclose and to who. However, this is only applicable to persons of management whose ethics and integrity is compromised Bugeja(2015.Pg 320). Likewise, it may not disclose too much info to the competitor but only to the extent in which the management agrees and comply with ethics and professionalism rules on the share of information and secrecy that this applies. Generally, individual management persons intention and professional will is what dictates on the act of insider information and its control Aleksanyan (2015.Pg 50). Highlands Pacific Limited 2016 annual reports inform of the group segments activities to be that of exploring, evaluating and that of industry developments and this is conducted through exploration and evaluation at segments Frieda where copper and gold activities take place, Ramu dealing with nickel cobalt and Star mountain exploration of gold. Highlandss management is seen to report the segments in the note number 21 of notes to financial statements. The management has further outlined the segment units in the statement of significant accounting policies summary (c).The director in the summary report is seen to give over view of events that happened during the year and more so on the excellent progress of star mountain copper-gold segment and possible factors towards it, likewise we are able to be informed by management of April accident that occurred and the next course of action of shutting down that was taken by management Lantto(2007.Pg 23).They further inform on risks analysis and announcement of the next stage of exploration at Sewa Bay. Generally the latter is just sample of management approach information wise on segments Kang(2013.Pg 240) Highland Pacific Ltd Company 2016 annual report has met all segmental requirements while reporting and disclosure as outlined in AASB 8 and IFRS 8 at the point of reporting. All explanation that is deemed importance for decision making has been disclosed in notes and in the summary policies. References Aleksanyan, M. and Danbolt, J., 2015. Segment reporting: Is IFRS 8 really better?. Accounting in Europe, 12(1), pp.37-60. Bugeja, M., Czernkowski, R. and Moran, D., 2015. The impact of the management approach on segment reporting. Journal of Business Finance Accounting, 42(3-4), pp.310-366. Crawford, L., Crawford, L., Extance, H., Helliar, C. and Power, D., 2012. Operating segments: The usefulness of IFRS 8. ICAS. Deegan, C., 2012. Australian financial accounting. McGraw-Hill Education Australia. Kang, H. and Gray, S.J., 2013. Segment reporting practices in Australia: Has IFRS 8 made a difference?. Australian Accounting Review, 23(3), pp.232-243. Lantto, A.M., 2007. Does IFRS improve the usefulness of accounting information in a code-law country?.

Organisational Marketing Strategies and the Digital Age Essay Example

Organisational Marketing Strategies and the Digital Age Essay Organisational Marketing Strategies and the Digital Age The Role of Marketing Strategy Development As marketing professionals, we have a clearly defined role within the organisation—to promote the organisation’s services and/or products to potential customers in order to increase market share and grow the business. Yet throughout the years, marketing and promotion is straightforward in a world where consumers are spoiled for choice with most any product or service. In addition, consumers cannot be considered a group as a whole. Customers are people, and vary considerably and have different needs so cannot all be satisfied in the same way. Kotler 31) These reasons mean that marketing must be strategic in order to have the biggest impact on obtaining customers, increasing market share, and growing the business. Strategic marketing is defined as the process of aligning strengths of an organisation with the groups of customers it can serve. (Kotler 31) This means that the m arketing strategy will align an organisation with a group of customers where it can meet their needs better than its competitors. Strategic marketing affects the whole direction and future of an organisation. You need a complete understanding of the macro and micro environments and markets served to inform your marketing process. In the same way that your organisation is developing strategic marketing plans to grow the business, your competitors will be doing the same thing, constantly searching out new ways to capture and retain customers. Therefore the basics of strategic marketing involve three interdependent parts so messages are directed appropriately: market segmentation and positioning, developing a relationship with the customers, and competitive strategy. (Kotler 31) Figure 1 defines these parts of strategic marketing. Figure 1: Strategic Marketing Three Parts of Strategic MarketingDefinition Segmentation and positioningDividing the total market into groups of similar customers, then targeting specific groups depending on their attractiveness; giving the product favourable associations in the minds of the target customers Relationship marketing Building and maintaining profitable customer relationships by delivering better value and satisfaction Competitive strategyBuilding an advantage over the competition; delivering customer value that competitors will find difficult to copy We will write a custom essay sample on Organisational Marketing Strategies and the Digital Age specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Organisational Marketing Strategies and the Digital Age specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Organisational Marketing Strategies and the Digital Age specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By analysing these three parts of strategic marketing, the organisation can also gain a deeper understanding of itself. Knowing who its customers are, their perceptions and purchasing habits, and also understanding how the organisation’s products, services and marketing differ from its competitors enables organisations to plan the future activities to engage with its marketplace. One way to illustrate the organisation’s areas for potential market growth is to use Ansoff’s product/market expansion grid as shown in Figure 1. Kotler 66) Figure 2: Ansoff’s product/market expansion grid Existing productsNew Products Existing MarketsMarket PenetrationProduct development New marketsMarket DevelopmentDiversification In this table, Ansoff provides a way of deciding how to achieve growth. It shows four areas for achieving growth: market development, new markets, new products and diversification. Market penetration is increasing sales of existing products in existing markets. (Kotler 65) Market development is entering new markets with existing products. (Kotler 66) Marketing strategy provides the guiding philosophy for the company (how to serve the needs of customer groups), as well as inputs to overall company strategy by identifying market opportunities and assessing the firm’s potential to take advantage of them. (Kotler 67) Strategic marketing has a key role to play in developing market share and growth when you focus on market penetration and market development. Because the organisation already offers existing services and/or products in a competitive marketplace, one may consider these areas the â€Å"low hanging fruit† of the business as moving into new markets or developing new products incurs more risk. Therefore the minimise risk, it is the very important role of the marketing professional to concentrate efforts on these routes to grow the business. Examples of marketing strategy for these areas can be seen in Figure 3. Figure 3: Examples of Marketing Strategy for Market Penetration and Market Development Existing products Existing MarketsMarket Penetration: Mercedes-Benz new C-class (medium-sized family saloon) and E-class (executive saloon) luxury cars helped them increase sales by 23% New marketsMarket Development: Mercedes-Benz entered the small car market with its A-class small family saloon and Smart Car Market Development and Penetration in a Virtual Marketplace The marketing strategies outlined in Figure 2 represent core activities that your organisations are probably already implementing and measuring. Yet as also described above, your customers are all different and with technological advances that where unheard of just 20 years ago, the needs and attitudes of your customers are also changing. The Digital Age refers to the macro-environmental forces of recent new technological advances that have shifted the business world and change the way we live our lives on a day to day basis. These forces that are shaping the digital era or internet age are digitalisation and connectivity, the explosion of the Internet, new forms of intermediaries, and customisation and customerisation as outlined in Figure 3. (Kotler 128) Figure 3: Forces shaping the Internet age Definition (Kotler 129-131)ExampleImplications Digitalisation and connectivityDigitalisation is where appliances operate on digital information which is a stream of zeros and ones, or bits; for these bits to flow from one appliance to another requires connectivityInternetAllows users all around the world to access a vast amount of information Internet explosionWith the creation of the World Wide Web and web browsers, the Internet was transformed from a communication tool into a revolutionary technologyThe number of web surfers worldwide is expected to reach 1. billion in 2007Leads to innovation because it allows consumers and companies to access and share large amounts of information with just a few mouse clicks New forms of IntermediariesInternet companies selling products and services via the Internet; products and services tradionally sold by store based retailersComputer manufacturersEstablished store-based retailers going out of business Customisation and CustomerisationCustomisation is where a company customises the market offering; customerisation is where the company leaves it to individual customers to design the offeringFor customisation, Levi would take the customers measurements and then customise their jeans at the factory; whereas customerisation means a customer would take their own measurements and add specific featuresCompanies become facilitators with customers moving from consumers to prosumers As seen in Figure 3, forces shaping the digital age can have both positive and negative implications on the marketplace. Therefore, in order for the business to keep up with the changing customer in the Digital Age, marketing strategy must integrate its activities to fit into the digital environment. The Digital Age presents both new opportunities and challenges for the organisation, but strategic marketing planning means that activities can target customers just as, if not even more, effectively as traditional non-digital marketing methodologies. Some digital marketing methodologies are outlined in Figure 4. Figure 4: Examples of Digital Marketing Methods (Kotler 134-153) Digital Marketing MethodDefinition e-commerceBuying and selling supported by electronic means WebsitesA site on the Web which carries information, answers customer questions, builds customer relationships and generates excitement about the company. The site can also engage consumers and move them closer to a purchase Online advertisingAdvertising that appears whilst consumers are surfing the Web, including banner ads and skyscrapers Viral MarketingWord-of-mouth marketing on the Internet; email messages that are so appealing that customers will forward them on to friends Web CommunitiesWebsites where members gather to exchange views on shared interests WebcastingAutomatic downloading of customised information of interest to recipients computer; ideal for delivering Internet advertising As seen in Figure 4, digital marketing methodologies represent the online or computerised versions of traditional marketing communications tactics. The benefits of these methods are that marketers are able to tailor their offers effectively to targeted customers at relatively low cost. They are a powerful tool for building customer relationships, plus they increase a sellers speed and efficiency as well as offering easy access to world markets. Figure 5 shows examples of where these methods can fall into place within Ansoff’s growth model. The Marketing Mix for a Digital Strategy Integrating digital methodologies involves re-evaluating your organisation’s marketing mix in the context of the digital marketplace. Marketing mix is defined as the set of controllable tactical marketing tools – product, price, place and promotion – that the firm blends to produce the response it wants in the target market. (Kotler 34) The marketing professionals within organisations place different emphasis on each of these tools depending on the type of organisation and the target market. Integrating the e-marketing Communications Mix into Marketing Mix Figure 6 shows examples of the e-marketing communications mix. Table 7 illustrates how the e-marketing communications mix can be integrated to complement and support offline marketing tactics. Table 7: Integrating the e-marketing Communications Mix into Marketing Mix Offline marketinge-marketing Product PriceDiscounts for redeeming couponsDiscounts for ordering via company website PlaceRetail outlets, call centreCompany website PromotionDirect mail, press ads, postersEmail, banner ads Physical Evidence Process Integration of e-comms with offline activity, branding, customer experience, communications to have web address.