Argument Analysis Advertising Assignment Example | Topics and Well Written Essays - 750 words

Argument Analysis Advertising - Assignment ExampleYet the notion of advertisement in persuading the consumers remains the same. Over the last 10 years the advertisement media have developed immensely principally led by the digital media revolution (Kelley & Jugenheimer, 7). The newsprint will seek to analyze the reason behind the changing structure of advertisement with logical underpinnings. The backdrop will be online advertizement. 2. Online advertisement- A dominating crease Online advertising in the present world has become one of the most significant businesses generating huge revenues related to the web based businesses. The development of the websites at genuinely cost effective structure has led the smaller web sites like that of the blog sites earn huge revenue. The online internet marketing forms the nucleus of the estimated aggregate e-commerce preservation worth $34 billion. In the year 2008, online advertising in the United States of America accounted for around 8. 8 percent of all forms of advertising. The potential of the online advertising is likewise boosting as per the estimates of the market analysts (Evans, 2). 2.1 Supply side analysis The suppliers get the ease in carving out a niche in their business by driving force consumers directly to the sites which is basically a large platform where the consumers can explore the varieties of goods and services and purchase them by making few mouse clicks. The cost of advertising is highly minimized in this case. The enhanced technologies lead the suppliers in executing efficient business operations matching the exact needs of the customers. The networking chains also get amplified in the online advertisement. As an instance it can be said that if a person has visited an organizations website and bear interest in the effort then they can recommend it to other people interested in business which is an example of precision marketing. Online marketing also comes with much lower risks as with th e development of the technology it helps the entrepreneurs in judging properly the status of the business and making cost benefit analysis (Mapping the Display landscape, 8). There are some(prenominal) other supply side causes that led to the rapid development of online advertising just now the scope of discussion is limited and hence the relevant ones are elucidated. 2.2 acquire side analysis The consumers can shop their favorite stuffs sitting in the comfort of the room at the expense of just a few clicks and they possess greater control over the content they view on the website as compared to traditional media like television. Majority of the online advertising inventory possess a current time and customized platform for the particular viewer (Evans, 2). As compared to the traditional advertising, the consumers are no longer just receivers at one end of the communication but also actively take part in the marketing process with the inclusion in the development as well as that of the distribution of the advertisements. The consumers fall in in the structuring of marketing and develop a more efficient personal relationship with the companies (Liu, 5). The online advertising allows the economy for the reduction of the amount of resources which are allocated in exploitation content for the purpose of